{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While most luxury brands drive direct exposure with social media sites marketing, celeb collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't changed much in decades; it does not have TikTok, and doesn't give celebs free bags.|Hermès